Conveying craft, quality and the love for biking

Zjoeff is a new bike shop in Maarheeze that offers high quality products in the setting of a coffeeshop and personal gym. They love and sell authentic, handcrafted and beautiful bike brands like Basso, Linus and Lee Cougan. 

In order to convey that feeling, they needed an identity that felt ‘gesoigneerd’ (as they say in Dutch) and would fit the vibe of the shop. This resulted in a recognisable, written wordmark with a subtle hint in the middle towards an actual racing bike.

Role: Concept & Visual